USEFUL INFORMATION ABOUT ONE OF THE DC AREA'S MOST BEAUTIFUL, DYNAMIC NEIGHBORHOODS

HBC Group Shines on Social Media in 2025!

by Rebecca Webb
July 30, 2025


The HBC Group has had a fantastic run of social media this year. 

We have an outstanding team at Argo Media whose creative talents are never wasted as they stream together videos at listings, local businesses, fundraisers, client appreciation events. You name it, and they are on hand, with their camera, ready to work. 

Armed with a workhorse defense, HBC Group showcases the incredible work of the team in the greater DMV area, additionally enjoying videos that occasionally go viral!

From market news to luxury estate homes and new construction high rises to new restaurant openings, we have it covered on reels and shorts! We have also enjoyed a healthy dose of humor to convey both crucial messaging and fun behind the scenes vibes too. 

Below is a fun inside look at some of our social media shorts and reels taken in the past year. 

We have just recently announced HBC Group has joined the SERHANT. Brokerage. We are so excited to bring this expertise and brand to our clients!

If you don’t currently follow our social feed, please like and follow! We go the extra mile to showcase all things local, including new venues, new businesses, events, and market information. You can see our Facebook and Instagram pages here!

Lizzy pays a visit to the Capital One Center and showcases the incredible arts and music venue, in addition to the vast choice of restaurants. The stunning venue has events year around and more information can be found here. Capital One Hall. 

 

In this reel, Lizzy uses humor to highlight how picking an excellent agent to represent the sale of your home is paramount to the process.

A hard hat inspection day with Professional Stager Colleen Stoltz. Some projects require a bit of renovation to get it ready for market, this particular one indeed! Colleen highlights how the overall look and feel of this property will go from outdated to modern and market ready. 

Jenny and Sue, the powerhouse Reston Duo, or JSue as they are lovingly referred to, showcase so many listings, it is mind whirring. Their style is vibrant, joyful and professional, taking the client’s needs to the top of their to-do list. The beautiful Victorian style listing video that they are at here received over 575k views on Instagram! 

A front view of Jenny and Sue’s gorgeous Great Falls Victorian style home listing that went viral on social media. 

 

Karen and Elena pound the pavement in McLean and on social media to give local insight and fresh advice in their series Two Takes One Town. They cover local highlights and amenities including schools, farmer’s markets, local rec clubs and everything in between. 

One of Lizzy’s luxury listings at 954 Mackall Farms Rd, McLean was literally two doors down from the the prestigious McLean Project for the Arts Spring Benefit. Donned in party attire, Lizzy hit two birds with one stone talking about her stunning listing and a McLean spring highlight Event for local supporters of the Arts. 

 

 The team recently had a fabulous event doing flower arranging with the superb designer Pongsri Dempsey.  
 

Steve and Lizzy enjoy a candid chat in the kitchen and discuss the likelihood of foods in the pantry that might be expired, like very expired. Lizzy recalls her own mom’s kitchen pantry and asks Steve if she is “just like her mom?”  

 

This video is a hoot and makes me laugh every time I watch it. Beth introduces Colleen and Sue, in a humorous spoof, to a buyer who has been holding out for several years, waiting for market changes. Buyer holdout can oftentimes be a perceived concept and should be discussed with a trusted agent. Beth encourages the ladies to “get a good picture, this buyer has been waiting a while, that is a good shot right there, yeah…” 

 

Lizzy loves doing guest spots on podcasts, speaker panels, radio shows and TV programs that cover all things real estate and entrepreneurship. Here she is talking with Latane Meade, CEO of Allied Title on his podcast Get Real Estate about advantages in market fluctuations. 

Visiting and reviewing all the wonderful local dining options of McLean and Tysons is something we do year-around. When the magnanimous New Orleans inspired Neutral Ground featuring Chef David Guas opened in McLean, Lizzy and Karen had to check it out, turn on the cameras and give proper acclaim to this new beloved location. Not brand new to the area, Chef Guas has delighted Arlington with their local gathering spot, the Bayou Bakery. Chef is acclaimed nationally for his food works and has penned two cookbooks Dam Good Sweet: Desserts to Satisfy Your Sweet Tooth, New Orleans Style and Grill Nation: 200 Surefire Recipes, Tips, and Techniques to Grill like a Pro. 

 

SERHANT. Brokerage is a powerhouse in the real estate world, known for its exceptional social media presence—ranging from stunning luxury listing videos to entertaining, lighthearted content featuring the brokerage and its agents. The SERHANT. name is synonymous with luxury, expertise, and high-profile real estate, with a strong presence on platforms like Netflix and beyond. As the brand rapidly expands across the country, it has recently launched new offices in McLean, Washington, D.C., and Maryland. We’re proud to announce that HBC Group has joined SERHANT. as the founding team of the McLean office.

Please join us on social media as we showcase all of the wonderful things that make up our team and our newest force SERHANT. 

 

Rebecca Webb is a long time friend and colleague of Lizzy Conroy. Rebecca works in the capacity of marketing and business development, writing and social media. Before working with Lizzy in the real estate field, Rebecca worked on Lizzy's Leukemia and Lymphoma Man and Woman of the Year Campaign Team, helping the hard working team win both the local and national championship. Additionally in their past partnerships, Rebecca worked with Lizzy in business development of US partnerships on behalf of The English Manner, a British Etiquette and Luxury Travel company under the leadership of UK-Partner Alexandra Messervy and US-partner Genie Ford.
A busy mother of six children, Rebecca enjoys the brain-break of marketing and writing. At University, Rebecca received her undergraduate degree in English with a minor in Spanish from George Mason University. Her Spanish minor took her degree studies to Seville and Madrid, with a heritage nod to her ancestors from Valencia. Rebecca's love of travel extends to her Australian husband and their multicultural family life and extended family abroad.
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